“Sagmeister has developed a series of designs that explore the jean that started it all – the Levi’s Original, Button-Fly 501. The installation will unveil the first two Sagmeister images from the special art series created for the Levi’s. Levi’s brand and American Rag stores in Los Angeles and San Francisco will distribute a limited run of 501 museum-quality, poster reproductions of the Sagmeister images featured in American Rag’s windows this March.”  source