A new book documents Kessels Kramer’s 15-year campaign for the Hans Brinker Budget Hotel
“In the long history of hospitality, the Hans Brinker Budget Hotel stands alone as the worse there ever was,” says a press release promoting the book. Its 280 pages include every piece of communications ever made for the hotel by Kessels Kramer, which has famously made great capital out of the fact that the place is so awful.
Campaigns have included little flags stuck in dog shit (with illustrations by Anthony Burrill, an early collaborator)
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